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REMARKETING CAMPAIGNS (RMK)

Remarketing campaigns are a way of getting in touch with people who have interacted with a website. Through this method, we can strategically position our ads in front of these potential customers when they browse the web.

Online Advertising: remarketing campaigns

Remarketing campaigns are a way of getting in touch with people who have interacted with a website. Through this method, we can strategically position our ads in front of these potential customers when they browse the web.

This helps to increase brand awareness, but also reminds them that they wanted to make a purchase. Regardless of the goal (increased sales, increased registrations, brand awareness), remarketing is a strategic component of advertising activities.

Here are some of the advantages:

  • Ads are displayed at the right time: they are shown to people who have interacted with the website before and when they are looking for the same services elsewhere.
  • Dedicated advertising: remarketing lists can be made to create ads in different situations. For example, for an online shop, you can create a list of people who have previously added an item to their basket but have not completed their order.
  • Broad coverage: we can reach people on remarketing lists across all devices, in over 2 million mobile apps and websites.
  • Lower costs: remarketing campaigns can be created with automated bidding. This type of bidding calculates the optimal bid amount for people who see the ad, which helps to achieve the lowest price.
  • Campaign performance statistics. Reports on performance and progress can be generated.
Remarketing

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