COMMUNITY MANAGEMENT

Community management refers to how your brand takes advantage of digital opportunities to interact with the community in the online space. The community is spread across the internet, whether it’s Facebook, Instagram, LinkedIn, YouTube, Google+, forums or the comments section of articles.

Current customers, target audiences, and the people who interact directly or indirectly with the brand make up the brand community.

Community management is key to any social media strategy, bringing the brand to life online. It works just like real-life interactions. To better understand how this works, imagine that an online comment without a response is equivalent to a potential customer walking into your physical store asking a question but getting no answer.
Community management has a powerful impact regardless of customer traffic. One angry customer can influence everyone else, whether they express themselves through text, images, or even emoticons. The same goes for happy customers, so don’t underestimate the power of a single voice online.